So you’ve opened up a new business that caters to a particular necessity
that you feel confident everyone needs. You’ve done your due diligence
with social media marketing: you have got plenty of likes on Facebook,
instituted multiple links on the web, and tweet to your followers every
day. Yet you wonder why your business has not grown yet. I mean you have
done everything, right? You are reaching out to the digital world, but
you are remiss at an actual digital marketing strategy.
1 You're directionless
I find that companies without a digital strategy (and many that do)
don't have clear strategic goals for what they want to achieve online in terms
of gaining new customers or building deeper relationships with existing ones.
And if you don't have goals you likely don't put enough resources to reach the
goals and you don't evaluate through analytics whether you're achieving those
goals.
2. You won't know your online market share
Customer
demand for online services may be underestimated if you haven’t researched
this. Perhaps more importantly you won't understand your online
marketplace: the dynamics will be different to traditional channels with
different types of customer profile and behavior, competitors, propositions and
options for marketing communications. See online marketplace methodology post.
3 Existing and start-up competitors will gain market share
If you're not
devoting enough resources to digital marketing or you're using an ad-hoc
approach with no clearly defined strategies, then your competitors will eat
your digital lunch!
4. You don't have a powerful online value proposition
A clearly
defined online customer value proposition will help you differentiate your
online service encouraging existing and new customers to engage initially and stay
loyal.
5. You don't know your online customers well enough
It's often
said that digital is the "most measureable medium ever". But Google
Analytics and similar will only tell you volumes not sentiment. You need to use
other forms of website user feedback tools to identify your weak points and
then address them.
6. You're not integrated ("disintegrated")
It's all too
common for digital to be completed in silos whether that's a specialist digital
marketer, sitting in IT or a separate digital agency. It's easier that way to
package digital marketing into a convenient chunk. But of course it's less
effective. Everyone agrees that digital media work best when integrated with
traditional media and response channels.
7. Digital doesn't have enough people/budget given its importance
Insufficient
resource will be devoted to both planning and executing e-marketing and there
is likely to be a lack of specific specialist e-marketing skills which will
make it difficult to respond to competitive threats effectively.
8. You're wasting money and time through duplication
Even if you do
have sufficient resource it may be wasted. This is particularly the case in
larger companies where you see different parts of the marketing organization
purchasing different tools or using different agencies for performing similar
online marketing tasks.
9. You're not agile enough to catch-up or stay ahead
If you look at
the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all
dynamic - trialing new approaches to gain or keep their online audi
ences.
10. You're not optimizing
Every company
with a website will have analytics, but many senior managers don't ensure that
their teams make or have the time to review and act on them. Once a strategy
enables you to get the basics right, then you can progress to continuous
improvement of the key aspects like search marketing, site user experience,
email and social media marketing. So that's our top 10 problems that can be
avoided with a well thought through strategy. What have you found can go right
or wrong?
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Figure: WHAT DIGITAL MARKETING INCLUDES
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The Best part Is that if you wish to kick start your digital marketing campaign Our Flagship Company Team Zenith InfoTech can help you a lot.
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CALL : 8004192149, 9307945757
EMAIL : teamzenithinindia@gmail.com,sales@teamzenith.in
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